Advertising with Aristotle
Be persuaded by Aristotle to buy paper products! Aristotle’s interest in scientific method made him the perfect advocate in 1956 for the Reed Paper Group founded by Albert E. Reed (1846–1920). Reed was a Wesleyan preacher and philanthropist from Devon who had worked in paper mills from boyhood. The company prided itself on its arresting advertisements as well as its innovations in wrapping and packaging materials. It sold corrugated paper, paper sacks and boxes, stationery, developed weather-proof fibreboard, and had just acquired Holoplast Ltd. The company later diversified into publishing to form Reed Elsevier. Aristotle, who had to use expensive papyrus rolls imported from Egypt, would have been impressed.