On 5th November 2022 Utkarsh Amitabh, Chief Marketing Officer of 5ire.org, a blockchain unicorn valued at $1.5 Billion, published an article in the World Economic Forum arguing that reading Aristotle on human flourishing can help anyone who studies his ethics to make better decisions: "What makes Aristotle interesting is his emphasis on figuring out important truths by engaging with society. In this regard, he seems a lot more like an anthropologist and an entrepreneur than a traditional philosopher who dispenses wisdom sitting in the ivory tower of knowledge". He recommends that studying philosophy should be a core component of the curriculum. "The ultimate role of Aristotle is of a life GPS. He has been giving us direction for more than two millennia and will continue to do so. We just need to be intentional about carving the time and space for him."